National Air and Space Museum, National Museum of the American Indian

DC Day 3

Digital interactives on-site and the digital world off-site are still a new world for museums. Museums want to incorporate interactives and digital tools into the visitor experience, but it must be included thoughtfully and intentionally. Technology cannot be added for the sake of incorporating technology. Digital tools added to exhibits or the museum’s website still must be evaluated just as traditional interactives in exhibits, and the visitor’s opinions matter to the museum. The importance of visitor feedback was evident today during our discussions with staff from the National Air and Space Museum and the National Museum of the American Indian.

The National Air and Space Museum has a new philosophy of “Stories First,” which included a revamp of the museum’s website, the creation of a mobile application, and a new exhibition. The museum’s website was updated so that stories can be found more easily by the casual visitor. One of the tools used to accomplish this was creating a specific taxonomy using terms the general public will likely use to search for stories. The new app, Go Flight, has its own taxonomy, and it connects with the digital tools in the new exhibition at the museum. Visitors can use the app both in and out of the museum, so the stories can be accessed from anywhere, and their on-site visit can be enhanced by using the tools in the app.

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Detail of interactive board at the National Air and Space Museum in the exhibit, “Milestones of Flight”

The National Museum of the American Indian incorporates a touchscreen interactive in the exhibit Nation to Nation: Treaties Between the United States and American Indian Nations that offers a “what would you do?” scenario. It is similar to the lunch counter interactive at the National Museum of African American History and Culture that I discussed in one of my previous posts. Both are based on actual events that Native Americans and African Americans had to face. The design of the interactives is completely different at each museum, but the concept is the same, what decision would you make if you were in that person’s shoes. This type of interactive is very powerful for the visitor because it connects the visitor to the story and personalizes the story in a way that a traditional text label cannot accomplish.

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National Museum of African American History and Culture

DC Day 1

The first day of the DC seminar started at the National Museum of African American History and Culture (NMAAHC). This was my first time visiting, and I had high expectations for my visit. I was not disappointed. I spent most of my visit in the History Galleries, which are immersive because the first floor you enter is dark and dim, and as you go forward in time the lighting slowly gets brighter and it is barely noticeable. Videos and audio play throughout in the background. The video screens ranged in size from the typical television screen to a large television coming out of the floor in the middle of a room. There are many opportunities to interact with technology throughout the museum, but it is not distracting, it enhances the story.

The museum tackles the African American story in both a broad and personal way, for example, in the section about slavery maps show the countries slaves were taken from and where they ended up, but the background image is a collection of ship names, the final port, the number of slaves on the ship, and the number of slaves who made it alive.

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Names of slave ships

It is very powerful to see the details of such a broad concept. This juxtaposition was evident in several galleries. When leaving the area about slavery and walking into the next room I was stopped in my tracks by a statue of Thomas Jefferson with bricks stacked behind him, which were inscribed with the names of Jefferson’s slaves.

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Thomas Jefferson statue

I immensely enjoyed the lunch counter interactive in the Civil Rights section of the exhibition. The first thing I saw was one of the Woolworth counter stools, which I picked as my object for the pre-seminar assignment. Once I got over my excitement in seeing that stool, I realized there was an entire counter with digital screens and lunch stools. The screens are designed to look like a menu you would see if you were at a Woolworth’s counter. There are different scenarios, such as sit-ins, education, and the Freedom Rides, and you choose a scenario and answer questions about how you would react to those various situations. It is quite an ethical dilemma, and it is striking how brave and courageous the African Americans who were part of these situations and protests were. I honestly do not know if I would have had the strength they did. This interactive was very powerful for me.

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Woolworth’s lunch counter stool
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Lunch counter interactive
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Lunch counter interactive menu

The second half of the day was spent learning about the Empathetic Museum with Gretchen Jennings. Our discussion focused on institutional empathy, which is guided by the museum’s mission, guidelines, and training. The Maturity Model developed by the team at the Empathetic Museum is a great tool for understanding how a museum can become empathetic and see where they currently fall. It made me think about the opportunities available for museums to interact with their communities and be a place that every person can go to in both good times and bad.

National Museum of African American History and Culture

Woolworth lunch counter stools

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© 2015.226.1, Collection of the Smithsonian National Museum of African American History and Culture, Donated by the International Civil Rights Center & Museum, Greensboro, NC

Browsing the National Museum of African American History and Culture (NMAAHC) website results in viewing many important objects. After looking through several collection and exhibition pages, I kept thinking about the counter stools from the Woolworth’s lunch counter sit-in. It is fascinating how a mundane object, such as a counter stool, has such a powerful connection to an important event and an entire culture.

The Woolworth’s lunch counter sit-in is one of the most recognizable protests by African Americans during the Civil Rights Era. Public spaces were segregated, including restaurants. Every person should be allowed to have the right to eat in a restaurant, but that was denied to four African American students in 1960. Despite the importance of this particular protest, I personally do not know many details about the protest or the restaurant. I think it is important to learn more about this event and its significance to the Civil Rights Movement and actions to end segregation. I think these stools are impactful because of the story they tell, and without the connection to the Woolworth lunch counter protests, they would just be ordinary counter stools.

The stools are connected to several broad topics that relate to the African American experience, not only in the Civil Rights Era, but throughout history. The themes include segregation, discrimination, courage, peaceful protests, and others. The four college students who sat down at these stools experienced so much hate and discrimination, but they had the courage and resilience to peacefully fight back for basic rights that had been denied to African Americans for too long. These stools are just one of the tools used in the fight for equal rights.